There is no disagreement about the fact that successful order fulfillment drives profitability because it’s an integral part of the customer experience. When your customers receive the right products at the right time, they are more likely to remain loyal to the brand. Your ability to retain customers through effective order fulfillment can lead to future sales from the same customers and therefore reduce your company’s expenses for marketing and acquiring new customers. Consider these statistics:
Port congestion has been one of the most pressing issues in the logistics industry for some time now—and the problem has only been aggravated by the disruption in the global supply chain during the pandemic lockdowns.
According to the National Customs Brokers & Forwarders Association of America, seven out of 10 of the busiest ports in the country regularly face congestion. The problem becomes even more pronounced during peak seasons or unusual events.