October 12th, 2019 was a red letter day for every athletics fan. That day, for the first time in history a human completed the marathon in under two hours! Eliud Kipchoge the current world record holder did the unbelievable and shaved off a good 2 minutes from his best time. It wasn’t just a triumph of human doughtiness and perseverance. The run was also emblematic of technology and analytics aiding humans in pushing the envelope. Specially made shoes and pacing lasers ensured energy efficiency. The chosen route and formation of pacemakers minimized wind resistance. The location was picked because of its closeness to Kipchoge’s time zone… a number of sagacious data driven decisions contributed to the feat.